Top Mobile Marketers Case Studies from MMAF2010 If you missed the Mobile Marketing Association Forum in Los Angeles, all is not lost. Videos and case studies are now available. Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos November 2010: videos/case studies of winning campaigns include: Texaco (Inalambria), Mr Price [...]

Permission-based text messaging and location-based services expected to be primary strategies Corporations are typically slow to embrace new technology, but as more and more people replace their standard mobile phones with smartphones, it is now a priority for them to learn how to navigate this new mobile landscape. Mobile is so often viewed as a [...]