Permission-based text messaging and location-based services expected to be primary strategies

Corporations are typically slow to embrace new technology, but as more and more people replace their standard mobile phones with smartphones, it is now a priority for them to learn how to navigate this new mobile landscape.

Mobile is so often viewed as a standalone channel when, in fact, it is a platform offering a gateway to many channels. Text messaging, mobile email, the mobile Web, applications, and social media all are finding homes on consumer handsets, collectively representing a challenge and opportunity for marketers.

Read more at DestinationCRM.com.