iPhone 4 Simulator to Test and Showcase Mobile Sites

Dec 15, ’10 11:09 PM

iphone 4 simulator

Looking for a graphic to promote your mobile site? Looking to test how your site will look on an iPhone 4? Now there is a tool available that lets you do both at iphone4simulator.com.

The simulator allows you to type in your mobile domain name to view the site in standard (vertical) mode. You can view the site in horizontal mode by clicking the white horizontal iPhone icon to the left of the simulator. There is also an email icon to allow you to send a link to the simulated page.

I’ll be making good use of this and think you will, too.

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Mobile Marketing Association Awards and Case Studies

Dec 12, ’10 1:28 AM

Top Mobile Marketers Case Studies from MMAF2010

If you missed the Mobile Marketing Association Forum in Los Angeles, all is not lost. Videos and case studies are now available.

Winners of the MMA Global Mobile Marketing Awards 2010 with case studies and videos

November 2010: videos/case studies of winning campaigns include: Texaco (Inalambria), Mr Price Group, Maruti Suzuki (Affle), Carefree (Ginga Mobile), IKEA (Mobile Dreams Factory), BK (Crispin Porter and Bogusky), Maurices (MS&L), MTR Mobile (Cherrypicks), Cornetto (Mobilera), Pepsi (Madhouse).

Read the rest and see the videos at mobiThinking.com. Thank you to Andy Favell for the story.

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Mobile an Important Part of Cross-Channel Marketing

Dec 11, ’10 2:38 AM

Permission-based text messaging and location-based services expected to be primary strategies

Corporations are typically slow to embrace new technology, but as more and more people replace their standard mobile phones with smartphones, it is now a priority for them to learn how to navigate this new mobile landscape.

Mobile is so often viewed as a standalone channel when, in fact, it is a platform offering a gateway to many channels. Text messaging, mobile email, the mobile Web, applications, and social media all are finding homes on consumer handsets, collectively representing a challenge and opportunity for marketers.

Read more at DestinationCRM.com.

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Transcript: Mobile Marketing Chat – Alpha

Nov 27, ’10 5:10 PM

Twitter Industry Chat for Mobile Marketing

Tuesday marked the Alpha test of the new Twitter Industry Chat, #MobileMktgChat. It was an informal icebreaker to test out the format and the timeslot. Due to conflicts with other similar chats, we will test another timeslot this week. Please watch this space and follow @mobienthusiast for further details.

MobileMarketingChat.com thanks the participants in our first chat, and invites those of you reading this to follow them on Twitter.

@mobienthusiast: Hello everyone and welcome to Mobile Marketing Chat #mobilemktgchat

@mobienthusiast: If you’d like to follow along on tweetgrid, use this link (preloaded) http://mobilemarketingchat.com/mmc #MobileMktgChat

@mobienthusiast: The purpose of tonight’s Mobile Marketing Chat is to break the ice. It’s the first one, so consider this the “alpha test” #MobileMktgChat

@Making8: RT @mobienthusiast: If you’d like to follow along on tweetgrid, use this link (preloaded) http://mobilemarketingchat.com/mmc #MobileMktgChat

@mobienthusiast: @Making8 thanks for the retweet #MobileMktgChat

@mobienthusiast: Q1: What has been your experience with mobile marketing as a consumer? #MobileMktgChat

@mobienthusiast: Q1: In other words, have you ever responded to mobile marketing for something you considered buying? #MobileMktgChat

@mobienthusiast: A1: I’ve been subscribed to a local pizza delivery service’s text messages, & look forward to getting mobile coupons #MobileMktgChat

@fonegigs: Hello #mobile marketers #mobilemktgchat #mobienthusias what is topic of conversation?

@mobienthusiast: RT @fonegigs: Hello #mobile marketers #mobilemktgchat #mobienthusias what is topic of conversation? #MobileMktgChat

@mobienthusiast: @fonegigs This is the alpha test of Mobile Marketing Chat #MobileMktgChat

@mobienthusiast: Q2: Have you done any mobile marketing for yourself or a client? What did you do? #MobileMktgChat

@Making8: @mobienthusiast is talking about #MobileMktgChat attn: #telco #2600 #seo #sem #marketing #business

@fonegigs: #mobilemktgchat customers respond favorably to signing up for text alerts on mobile sites if done right. example http://bit.ly/fP67hd

@mobienthusiast: RT @fonegigs: customers respond favorably to signing up for text alerts on mobile sites if done right: http://bit.ly/fP67hd #MobileMktgChat

@mobienthusiast: @fonegigs what kind of promotion did you use to invite people to the mobile site so they could opt in? #MobileMktgChat

@mobienthusiast: A2: A number of my clients use text message marketing with split testing 2 keywords to see how well other ads do #MobileMktgChat

@mobienthusiast: It’s also exciting to see “”full circle”" mobile marketing w/ text messaging, a mobile site w/ click to call #MobileMktgChat

@mobienthusiast: That brings us to Q3: Do you plan to have a mobile site, downloadable app, both, neither? #MobileMktgChat

@muffintinmom: @mobienthusiast mobile coupuns? Very cool. #mobilemktgchat

@mobienthusiast: A3: For #smallbiz a mobile site is often most cost-effective, but I’ve also seen some get “”planted”" inside other apps #MobileMktgChat

@mobienthusiast: @muffintinmom welcome! Yes, mobile coupons are fantastic – have you ever used them? #MobileMktgChat

@fonegigs: @mobienthusiast Q2 Create mobile sites & strategy for clients. I also launched my own mobile site http://bit.ly/FoneGigsMobi #mobilemktgchat

@mobienthusiast: RT @fonegigs: Q2 Create mobile sites & strategy for clients. I also launched http://bit.ly/FoneGigsMobi #mobilemktgchat #MobileMktgChat

@mobienthusiast: @fonegigs so you’re using #mobile to make a jobs site? #jobs #MobileMktgChat

@muffintinmom: @mobienthusiast nope, didn’t even know there was such a thing! #mobilemktgchat

@mobienthusiast: If you have mobile apps or a mobile site, consider entering the @mashable contest http://mashable.com/awards/votes #MobileMktgChat

@mobienthusiast: @muffintinmom yes, mobile coupons are great – I’ve used them mostly for pizza, but there will be more soon #MobileMktgChat

@mobienthusiast: One reason I wanted to start Mobile Marketing Chat is because mobile is so new for both consumers and businesses #MobileMktgChat

@fonegigs: @mobienthusiast the promotion was for people to receive a free birthday cake slice if they opted in on the #mobile site #mobilemktgchat

@dwightmiller: RT @mobienthusiast: A3: For #smallbiz a mobile site is often most cost-effective, but I’ve also seen some get “planted” inside other apps #MobileMktgChat

@mobienthusiast: RT @fonegigs: promotion was for people to receive a free birthday cake slice if opted in on the #mobile site #mobilemktgchat #MobileMktgChat

@mobienthusiast: @fonegigs how did people know to go to the site to opt in? #MobileMktgChat

@mobienthusiast: @dwightmiller welcome to Mobile Marketing Chat #MobileMktgChat

@mobienthusiast: Q4: Do you ever visit mobile sites on your phone? What has your experience been? #MobileMktgChat

@mobienthusiast: A4: I visit mobile sites all the time on my phone & have blogged #mobile for 3 years at http://mobienthusiast.mobi #MobileMktgChat

@mobienthusiast: It’s now at the point where #mobile is becoming mainstream, but it’s still very new and the rules aren’t clear #MobileMktgChat

@notixtech: @mobienthusiast Experience is poor for visiting mobile sites. Consumers are tolerant http://bit.ly/cSmelf (expand) #MobileMktgChat

@mobienthusiast: @notixtech: Nice to see you! Welcome to Mobile Marketing Chat #MobileMktgChat

@mobienthusiast: RT @notixtech: @mobienthusiast Experience is poor for visiting mobile sites. Consumers are tolerant http://bit.ly/cSmelf #MobileMktgChat

@mobienthusiast: There is an enormous difference, even on iPhone or Android, with full sites vs. sites made for mobile #MobileMktgChat

@notixtech: @mobienthusiast Thanks :) Just saw one of your tweets. Good idea to raise awareness for mobile #MobileMktgChat

@mobienthusiast: I always look at these two as a benchmark: http://weather.com vs. http://weather.mobi #MobileMktgChat

@Kiplyn:  @mobienthusiast: A1: I signed up for skincare tips from L’Oreal not that impactful! ☺ http://mobienthusiast.mobi #MobileMktgChat

@notixtech: Blackberry devices are the worst when it comes to browsing experiences on mobile. #MobileMktgChat

@mobienthusiast: RT @Kiplyn: A1: I signed up for skincare tips from L’Oreal not that impactful! ☺ http://mobienthusiast.mobi #MobileMktgChat

@mobienthusiast: @Kiplyn welcome to Mobile Marketing Chat, nice to see you again #MobileMktgChat

@mobienthusiast: RT @notixtech: Blackberry devices are the worst when it comes to browsing experiences on mobile. #MobileMktgChat

@mobienthusiast: @notixtech: I always put a special link with directions for Blackberry users on mobile sites, or maybe use Opera Mini #MobileMktgChat

@notixtech: @mobienthusiast Aha, nice. I need to see if the latest Blackberry OS supports Google Maps integration. #MobileMktgChat

@mobienthusiast: RT @notixtech: @mobienthusiast Aha, nice. I need to see if the latest Blackberry OS supports Google Maps integration. #MobileMktgChat

@mobienthusiast: Q5: What would entice you to sign up for text message updates from businesses? Coupon? Contest? #MobileMktgChat

@mobienthusiast: A5: @muffintinmom has it right, for me I want to see a mobile coupon I can use #MobileMktgChat

@mobienthusiast: A5: @Kiplyn – what kind of makeup tips did you end up getting? #MobileMktgChat

@Kiplyn: RT @mobienthusiast: A5: skincare tips for women with dry skin or acne through @WebMd #MobileMktgChat

@mobienthusiast: RT @Kiplyn:A5: skincare tips for women with dry skin or acne through @WebMd #MobileMktgChat

@mobienthusiast: This is really the very early stages of mobile marketing, I am sure we will see companies finding more uses as we go on #MobileMktgChat

@fonegigs: #MobileMktgChat Blackberrys also have hard time rendering the mobile site when a mobile script is placed on a Content Mgmt site

@mobienthusiast: RT @fonegigs Blackberrys also have hard time rendering mobile site when a mobile script is placed on a Content Mgmt site #MobileMktgChat

@mobienthusiast: Thank you to everyone for participating in the alpha voyage of Mobile Marketing Chat! #MobileMktgChat

@mobienthusiast: I invite you to let us know who you are and what you do #MobileMktgChat

@mobienthusiast: I know I see some #mobiledevelopers on here, don’t be shy #MobileMktgChat

@mobienthusiast: If you would like to be a guest on Mobile Marketing Chat, please send an @ to @mobienthusiast or DM me #MobileMktgChat

@techloaded: RT @mobienthusiast: RT @fonegigs Blackberrys also have hard time rendering mobile site when a mobile script is placed on a Content Mgmt site #MobileMktgChat

@mobienthusiast: @wtt please add #MobileMktgChat to What the Hashtag, thanks

@blueorbitbrand: RT @mobienthusiast: I know I see some #mobiledevelopers on here, don’t be shy #MobileMktgChat

@mobienthusiast: @blueorbitbrand welcome to Mobile Marketing Chat, we’re wrapped up for today, pls join us again next Tues 7 pm Pacific #MobileMktgChat

@shiraadatto: Good Q: RT @mobienthusiast: What would entice you to sign up for text message updates from businesses? Coupon? Contest? #MobileMktgChat

@gichurualex: RT @mobienthusiast: 1st #MobileMktgChat tonight 7 pm Pacific. 1st one will break the ice, introduce subject #mobile #marketing Pls RT

@notixtech: @shiraadattoNice seeing you in #mobilemktgchat :) You keeping warm? Talk about a few cold days!

@CathyWebSavvyPR: RT @mobienthusiast: @blueorbitbrand welcome to Mobile Marketing Chat, we’re wrapped up for today, pls join us again next Tues 7 pm Pacific #MobileMktgChat

@CathyWebSavvyPR: RT @mobienthusiast: If you would like to be a guest on Mobile Marketing Chat, please send an @ to @mobienthusiast or DM me #MobileMktgChat

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Mobile Marketing Association Forum Los Angeles 2010 – Day 2

Nov 27, ’10 5:03 PM

#MMAF2010 Transcript from November 16, 2010 to November 17, 2010

Please be cautious when clicking links

To ensure link safety, you can copy and paste any shortened link (i.e. ow.ly, bit.ly, tinyurl.com, etc.) into LongURL.org to see where it goes before clicking.

These are unfiltered tweets

MobileMarketingChat.com is providing this aggregation of tweets unfiltered and is not responsible for the links or content. Please contact the twitter users directly if you have a concern about their tweets.

All times are Pacific Time
November 16, 2010
MobileMktgForum: Gene Keenan of @isobar to MC ?Track 2: Strategy and Execution: Understanding the Consumer? at #MMAF2010 LA http://ow.ly/2XYrR
12:20 am BeckerMMA: Gene Keenan of @isobar to MC ?Track 2: Strategy and Execution: Understanding the Consumer? at #MMAF2010 LA http://ow.ly/2Z1Z4
12:29 am mogreet: @Mogreet will be attending the MMA Forum: Los Angeles tomorrow, don’t miss our presentation at 11:00am #MMAF2010
12:30 am mmapress: Don?t miss Jeffrey Hayzlett celebrity CMO author of “The Mirror Test” at #MMAF2010 LA http://ow.ly/38lvC
12:44 am BruceBraun_GSM: Looking forward to attending #MMAF2010 LA. Who else is going?
12:48 am goldspotmedia: We are attending #MMAF2010 in Los Angeles! http://bit.ly/lDNcB See you there!
12:07 pm MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
2:07 pm jeffhasen: 1st mobile phone was used earlier than you think. Part of my Intro to What’s Possible In Mobile preso at 9a. #MMAF2010 LA http://ow.ly/2Z1z9
2:23 pm raghunathraog: Veronica Sonsev of Double Dutch Studios to moderate panel \”Role of Rich Media In Mobile Marketing\” at #MMAF2010 LA http://ow.ly/2XYrn
3:00 pm mogreet: @Mogreet is attending the MMA Forum in LA today- Our presentation is @11 on Ten Steps to Successful SMS & MMS Messaging Execution #MMAF2010
4:01 pm MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
4:20 pm BeckerMMA: Here about “What Dell has learned from 18 months of mobile commerce” at #MMAF2010 LA by Eve Richey of @Dell http://ow.ly/2Z21L
4:25 pm narasimhasuresh: @BruceBraun_GSM Would be great to catchup with you at #MMAF2010
4:30 pm narasimhasuresh: @jeffhasen #MMAF2010 would be glad to see you there. 2 minutes ago
4:37 pm globalresults: RT @MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
4:55 pm MobileMktgForum: Registration for #MMAF2010 LA is just about to open! We?re ready to kick off a great day here at the Beverly Hills Hilton!
5:00 pm MobileMktgForum: @BeckerMMA is giving a welcome introduction to mobile marketers! #MMAF2010 LA is officially starting!
5:05 pm MobileMktgForum: Chris Wayman of @merkleCRM will be MCing the #MMAF2010 LA
5:07 pm erikj: At Mobile Marketing Association Forum. #MMAF2010
5:09 pm alexonfire85: RT @MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
5:10 pm MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
5:20 pm erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
5:25 pm globalresults: RT @mogreet: @Mogreet is attending the MMA Forum in LA today- Our presentation is @11 on Ten Steps to Successful SMS & MMS Messaging Execution #MMAF2010
5:28 pm crystalware: Most of the great campaigns have consumers engaging with their brand on a personal device that is always with the consumer #mmaf2010
5:32 pm crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
5:34 pm erikj: @jeffhasen Mobile is immediate. 95% of SMS opened within 4 minutes. #mmaf2010
5:35 pm erikj: RT @crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
5:43 pm crystalware: Easy to add mobile component to existing marketing efforts where you are already spending dollars. #mmaf2010
5:43 pm nickjablonski: RT @erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
5:45 pm erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
5:45 pm nickjablonski: Tweeting from the MMA Mobile Forum In Los Angeles! #mmaf2010
6:00 pm MobileMktgForum: Going on now at #MMAF2010 LA, Ernie Kim of @MobileMktgAssn speaks on ?Adding Mobile to the Marketing Mix
6:04 pm travisaacson: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
6:06 pm jeffhasen: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
6:11 pm travisaacson: RT @erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
6:12 pm erikj: Ernie Kim: “14% of mobile uses have downloaded app in last 30 days” Seems lower than I might have thought. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen Mobile is immediate. 95% of SMS opened within 4 minutes. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
6:18 pm jeffhasen: @erikj thanks for tweets on my workshop – and appreciate you coming out #mmaf2010 la
6:20 pm BeckerMMA: Check out Charles Johnson of @MSAdvertising presentation at #MMAF2010 LA on Mobile Advertising http://ow.ly/2Z23F
6:28 pm travisaacson: RT @MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
6:28 pm jeffhasen: Full house for #MMAF2010 LA workshops – most interest off mine was on local and measurement. Would’ve won that bet.
6:30 pm Location3: our mobile marketing expert @crystalware is attending #mmaf2010. watch her tweets over the next day or so for updates and insights.
6:48 pm CarlaYashiro: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA workshop on ?The Unstoppable Rise of Mobile Marketing?
6:49 pm BruceBraun_GSM: RT @BeckerMMA: “What Dell has learned from 18 months of mobile commerce” at #MMAF2010 LA by Eve Richey of @Dell http://ow.ly/2Z21L
6:51 pm porter32: RT @crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
7:00 pm erikj: It’s not even noon and I’ve switched to decaf already. #youwillthankmelater #mmaf2010
7:09 pm crystalware: SMS and MMS are the way to reach the majority of mobile users.#mmaf2010
7:09 pm erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
7:11 pm crystalware: RT @erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
7:15 pm nickjablonski: @mogreet Messaging is the connective tissue between apps and mobile web. #mmaf2010
7:26 pm erikj: SMS for product info is used as a backup for sales associates on the floor who might be occupied. @mogreet #mmaf2010
7:27 pm jeffhasen: Discussion on SMS vs MMS #mmaf2010 la. What hasn’t been said is brands are reluctant to have consumers have to pay for individual MMS msgs
7:31 pm bnettv: out in LA for #mmaf2010, conducting interviews tommorow, todays agenda includes pre-conference workshops
7:31 pm crystalware: Marketers can use SMS/MMS to measure engagement from offline publications @mogreet #mmaf2010
7:33 pm bnettv: MMA Forum presents the Mobile Marketing Forum in Los Angeles on November 16th and 17th #mmaf2010 http://wibi.us/dxFJsR
7:37 pm crystalware: Seems like main theme at #mmaf2010 so far has been INTEGRATE. Heard it in all discussions thus far.
7:38 pm erikj: RT @crystalware: Seems like main theme at #mmaf2010 so far has been INTEGRATE. Heard it in all discussions thus far.
7:45 pm erikj: Hmmmmm…a little surprised at the lack of twitteraction coming out of the mobile forum so far. #mmaf2010
7:55 pm mobienthusiast: Mobile Marketing Assoc Forum kicks off today in LA http://mobilemarketingchat.com/mma-la #mobile #MMAF2010
8:00 pm MobileMktgForum: Our 1 hour #MMAF2010 LA lunch break starts now! Special thanks to host Payment One.
8:01 pm narasimhasuresh: RT @jeffhasen: Discussion on SMS vs MMS #mmaf2010 la. What hasn’t been said is brands are reluctant to have consumers have to pay for individual MMS msgs
8:01 pm mobienthusiast: RT @MobileMktgForum: Our 1 hour #MMAF2010 LA lunch break starts now! Special thanks to host Payment One.
8:08 pm mobienthusiast: RT @jeffhasen Discussion on SMS vs MMS #mmaf2010 What hasn’t been said is brands are reluctant to have consumers pay for individual MMS msgs
8:14 pm narasimhasuresh: @erikj #MMAF2010 integration is the best option for mobile marketing to scaleout and differentiate from the online world.
8:25 pm daveinsales: #MMAF2010 I see integration as a 2-way street. Integrate mobile into current efforts but mobile tactics need to integrate together @ scale.
8:36 pm daveinsales: Poll for #MMAF2010 much like handsets, there is dumb integration and there is smart integration. Which do you think you are recommending?
8:41 pm narasimhasuresh: http://blogs.barrons.com/techtraderdaily/2010/11/16/web-20-an-interview-with-rimm-co-ceo-jim-balsillie #MMAF2010 interesting view by RIM
8:49 pm erikj: Back for part 2 of the #mmaf2010 workshop. Never thought I’d ever say I’m “workshopping” in LA.
8:59 pm crystalware: Back for the second half of today’s #mmaf2010 workshop
9:05 pm MobileMktgAssn: Learn from experts in the industry at #MMAF2010 LA. We have 8 pre-conference workshops on Nov. 16 http://ow.ly/345M3
9:13 pm jeffhasen: Ridiculous comments by #whoop about SMS – guys, if you follow rules and have right provider, getting campaigns approved is easy #mmaf2010 LA
9:16 pm erikj: Seeing quite a few competitive strawmen in today’s presentations. #mmaf2010
9:34 pm nickjablonski: @jeffhasen Agreed- And no mention of the Apple App store approval process… #mmaf2010
9:37 pm erikj: @nickjablonski sounds like they generate the code and let the client manage the app store approval process/potential nightmare. #mmaf2010
9:41 pm jeffhasen: Great day #mmaf2010 until we hit the vendor 30-minute commercial. Jeez. People paid to be learn, not to hear pitches.
9:46 pm travisaacson: What could have been a great and meaningful discussion at #mmaf2010 turned into a pitch. Too bad. Huge missed opportunity.
9:49 pm crystalware: Too bad we didn’t get to hear more about analytics and measurement. First discussion after break not great. #mmaf2010
9:51 pm erikj: #whoop guys: is it reasonable to trust a marketing guy and an automated tool with the highly public face of my brand? #mmaf2010
9:53 pm janetleejohnson: RT @crystalware: Too bad we didn’t get to hear more about analytics and measurement. First discussion after break not great. #mmaf2010
9:58 pm janetleejohnson: I hope conference organizers are following their own hashtag – afternoon had a rough start – “speakers” delivering ads. whoops. #mmaf2010
10:00 pm MobileMktgForum: #MMAF2010 LA: Jon Beber of Daedalus Mobile Consulting presents on ?Mobile Commerce: Ten Steps To Successful Mobile Commerce Deployment?
10:00 pm MobileMktgForum: Thomas Labarthe of @NextGenCom to speak on ?Putting the Consumer in Control the Engagement? at #MMAF2010 LA http://ow.ly/2J36w
10:01 pm janetleejohnson: speaker maturity reflects industry maturity. #mmaf2010
10:03 pm cellit: RT @MobileMktgForum: #MMAF2010 LA: Jon Beber of Daedalus Mobile Consulting presents on ?Mobile Commerce: Ten Steps To Successful Mobile Commerce Deployment?
10:04 pm jeffhasen: Jon Beber at #mmaf2010 la – people who will capture mobile market will plan for 6-12 months out
10:05 pm Kiplyn: #MMAF2010 WHOOP is in the house..check us out at www.whoop.com
10:05 pm Tedexis: RT @jeffhasen: Jon Beber at #mmaf2010 la – people who will capture mobile market will plan for 6-12 months out
10:05 pm crystalware: When building mobile commerce strategy, think of long term solution. “Long-term strategy” has also been used quite a bit today. #mmaf2010
10:09 pm techxsw: RT @MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
10:10 pm erikj: Hope to see more discussion of the cloud and mobile today and tomorrow. Glad to see it is starting. #mmaf2010
10:13 pm jeffhasen: From my #mmaf2010 la workshop, if you said Motorola intro’d first mobile device in 1980s, sorry about that, Chief. Maxwell Smart shoe 1965.
10:19 pm narasimhasuresh: RT @janetleejohnson: speaker maturity reflects industry maturity. #mmaf2010
10:21 pm print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting.
10:21 pm janetleejohnson: hey, @jeffhasen, I took my first mobile phone call in 1973 as an “0″ operator. guy out of Kalama, WA. stunned me. #mmaf2010
10:22 pm DIGIMARCcorp: RT @print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting
10:30 pm janetleejohnson: money transfers “slippery slope” #mmaf2010 JLJ>> but bump is aligning with paypal to facilitate money transfers. slip? slope? what?
10:34 pm erikj: @janetleejohnson @jeffhasen He probably had upgraded from the shoe to the mukluk. #mmaf2010
10:34 pm travisaacson: #mmaf2010 Who can tell me more about PSMS?
10:35 pm janetleejohnson: we’ve moved from keyword system to a true SKU system. better from regulatory perspective, move away from premium SMS=maturation. #mmaf2010
10:36 pm janetleejohnson: RT @erikj: @janetleejohnson @jeffhasen He probably had upgraded from the shoe to the mukluk. #mmaf2010
10:41 pm janetleejohnson: POS systems: nearfield comms – high interest. RFID – lacks 2-way comms. RF SIMS – beta vs VHS vs. NCS – winner yet to be declared #mmaf2010
10:43 pm janetleejohnson: barcodes: either on the cusp of being great, or going away. they’re easy for consumers to use, to open digital transaction channel #mmaf2010
10:46 pm janetleejohnson: carriers are held accountable to FCC rules. adding transactions subject carriers to banking rules. untested waters. caution ahead. #mmaf2010
10:50 pm janetleejohnson: prediction: commerce will take over ecommerce. mobile will take over. #mmaf2010 >> again, reminds me of social five years ago. buckle up!
10:52 pm narasimhasuresh: @janetleejohnson #mmaf2010 I think mobile commerce is essential for some forms of mobile advertising to take off
10:53 pm janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad @digimarc is here.
11:00 pm MobileMktgForum: Javier Gonzales of aquaMobile & Jeri Owen of @DIGIMARCcorp discuss ?Ultimate Consumer Engagement? at #MMAF2010 LA
11:06 pm janetleejohnson: jeri positions digimarc’s discover platform as. the future – lots of functionality, links. shows video shot on the MAX. #ilovepdx #mmaf2010
11:08 pm janetleejohnson: identify print objects, recognizes music, reads barcodes, digital watermarks. mobile might propel digimarc. FTW. #mmaf2010
11:10 pm janetleejohnson: mobile is key to ubiquitous computing. adoption trends, web access, smartphone penetration drive ubiquity. #mmaf2010
11:12 pm janetleejohnson: QR codes require backed databases. van indicate very specific instances of content, measurement. #mmaf2010
11:14 pm janetleejohnson: image recognition or fingerprinting: no app needed. creates digital fingerprint of image, delivers payoff newest of technology. #mmaf2010
11:15 pm janetleejohnson: fingerprint example: gwen stefani perfume launch. shoot a photo of an ad, send it in, URL delivered. #mmaf2010
11:16 pm janetleejohnson: watermarks are almost invisible. must be embedded when content is created (a la Photoshop) and can be embedded in any content type #mmaf2010
11:18 pm janetleejohnson: test in Oregonian, underlines text (blue hyperlinks) and links to web. also working with audio watermarks in tv shows. #mmaf2010
11:19 pm erikj: RT @janetleejohnson: mobile is key to ubiquitous computing. adoption trends, web access, smartphone penetration drive ubiquity. #mmaf2010
11:20 pm janetleejohnson: aquaMobile – partner of digimarc for five years in Europe. with advent of smartphones, interest in “click to see” has soared. #mmaf2010
11:21 pm erikj: Is this digital watermarking the second coming of the cuecat (minus the gross privacy violations)? #mmaf2010
11:22 pm janetleejohnson: autofacit has created a completely interactive magazine using watermark tech. chose watermark over barcodes to save space. #mmaf2010
11:23 pm janetleejohnson: magazine had to educate readers first, then brought advertisers along for the ride. #mmaf2010
11:24 pm mogreet: Thanks! RT @ michelle_sklar: @mogreet mobile video marketing content is king! Using MMS – that’s pretty cool! #mmaf2010
11:24 pm mogreet: RT @nickjablonski: @mogreet Messaging is the connective tissue between apps and mobile web. #mmaf2010
11:24 pm janetleejohnson: in 2005 most interactions came from nokia + symbian systems. all other phones lacked ability, so implemented text to see as well. #mmaf2010
11:25 pm mogreet: That’s right! RT @erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
11:25 pm janetleejohnson: 50% of users at first were text. has fallen to 20% as smartphones emerged. #mmaf2010
11:28 pm janetleejohnson: the more watermarks, the more interactions throughout. autofacit readership grew by 38% since the mag is completely clickable. #mmaf2010
11:31 pm DIGIMARCcorp: RT @janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad …
11:32 pm travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:33 pm janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:33 pm DIGIMARCcorp: @janetleejohnson Glad to see you enjoyed Jeri and Javier’s presentation today! Be sure to visit us in the #mmaf2010 Mobile Experience Lab
11:33 pm DIGIMARCcorp: You’re correct! We do. RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:35 pm janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
11:37 pm DIGIMARCcorp: RT @janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
11:37 pm nickjablonski: RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:37 pm crystalware: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:38 pm erikj: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:44 pm travisaacson: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:48 pm print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile.
11:51 pm DIGIMARCcorp: We like the sound of this RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile
11:51 pm janetleejohnson: RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile.
11:55 pm MobileMktgForum: Thomas Labarthe of @NextGenCom to speak on ?Ten Steps for Managing Consumer Permissions, Privacy and Preferences? at #MMAF2010 LA in 5 Min.
11:56 pm janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
11:57 pm EdgeLink: RT @DIGIMARCcorp: RT @janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
November 17, 2010
12:01 am DIGIMARCcorp: Love the sound of this(!) RT @janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
12:01 am MobileMktgForum: #MMAF2010 LA discussion on Top Mobile Opportunities with @synovate, MMA?s Peter Johnson & @RyanPartners http://ow.ly/2J36w
12:10 am pdxOH: Love the sound of this(!) RT @janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
12:11 am erikj: Next session on power to the people: permission, privacy and preference. Looking forward to it. #mmaf2010
12:11 am smayfieldumcom: Just saw a really cool demo by Digimarc on interactive watermaking with all mediums #MMAF2010
12:13 am DIGIMARCcorp: RT @smayfieldumcom: Just saw a really cool demo by Digimarc on interactive watermaking with all mediums #MMAF2010
12:29 am erikj: 57% of NA mobile consumers are willing to share preferences for brands #mmaf2010
12:32 am crystalware: Important to keep consumer privacy uniform across markets to keep data and insights viable. Also makes it easier for costumers. #mmaf2010
12:33 am jeffhasen: Solid lessons from Alcatel-Lucent on permission-based databases – transparency, bring value, build scale b4 monetization #mmaf2010 LA
12:34 am LordMathews: RT @DIGIMARCcorp: We like the sound of this RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile
12:35 am LordMathews: RT @DIGIMARCcorp: You’re correct! We do. RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
12:37 am LordMathews: RT @DIGIMARCcorp: RT @print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting
12:40 am erikj: RT @jeffhasen: Solid lessons from Alcatel-Lucent on permission databases – transparency, bring value, build scale b4 monetization #mmaf2010
12:42 am erikj: RT @crystalware: keep consumer privacy uniform across mkts to keep data and insights viable. Also makes it easier for costumers. #mmaf2010
12:43 am crystalware: Great start. OK middle. Great ending. Looking forward to tomorrow. #mmaf2010
12:43 am travisaacson: RT @jeffhasen: Solid lessons from Alcatel-Lucent on permission-based databases – transparency, bring value, build scale b4 monetization #mmaf2010 LA
12:47 am LordMathews: RT @DIGIMARCcorp: RT @janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad …
12:59 am DIGIMARCcorp: RT @MobileMktgForum: Javier Gonzales of aquaMobile & Jeri Owen of @DIGIMARCcorp discuss ?Ultimate Consumer Engagement? at #MMAF2010 LA
1:00 am MobileMktgForum: This concludes the Pre-conf. Workshops. Thanks to everyone who attended and see you at #MMAF2010 LA tomorrow!
3:56 am tomcottrill: Saw some amazing things today at #MMAF2010. Excited for tomorrow.
5:21 am janetleejohnson: RT @crystalware: Great start. OK middle. Great ending. Looking forward to tomorrow. #mmaf2010
6:31 am jliuzzo: Great networking events tonight-super pumped about the conference tomorrow. #mmaf2010
7:15 am erikj: @crystalware @jeffhasen @janetleejohnson Great posts today. I look forward to more twitteraction tomorrow. #mmaf2010

Thanks once again to What The Hashtag?! for the transcript.

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Mobile Marketing Forum Tweets, Day 1

Nov 17, ’10 8:30 AM

Mobile Marketing Forum Tweets, Day 1

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November 14, 2010
1:29 pm mythum_MB: RT @BeckerMMA: Discussion on Mobile CRM drives with Ben Brieger of @Sybase & Michael Carter of @mythum at #MMAF2010 LA http://ow.ly/2J36w
4:00 pm narasimhasuresh: @erikj looking forward to catching up with you at #MMAF2010
4:01 pm narasimhasuresh: @jeffhasen good post in on #MMAF2010. Looking forward to catchup with you
9:34 pm strategicgrowth: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
November 15, 2010
8:38 am narasimhasuresh: RT @MobileMktgAssn: Add this link to your LinkedIn http://ow.ly/345J7 to spread the word about #MMAF2010 LA & the Awards Ceremony.
9:10 am dharithrigdas: RT @MobileMktgAssn: Add this link to your LinkedIn http://ow.ly/345J7 to spread the word about #MMAF2010 LA & the Awards Ceremony.
1:05 pm jeffhasen: From the Pope to Jimmy Kimmel in tomorrow’s Intro to What’s Possible In Mobile workshop preso #MMAF2010 LA http://ow.ly/2Z1z9 You coming?
2:06 pm HipCricket: From Pope to Jimmy Kimmel in Tues Intro to What’s Possible In Mobile workshop by @hipcricket cmo @jeffhasen #MMAF2010 LA http://ow.ly/2Z1z9\
4:05 pm MobileMktgAssn: #MMAF2010 LA is the ideal event to network with global agencies, brands, operators, retailers & marketers http://ow.ly/345Jz
4:20 pm BeckerMMA: Thomas Labarthe of @NextGenCom to speak on ?Putting the Consumer in Control the Engagement? at #MMAF2010 LA http://ow.ly/2J36w
4:30 pm mmapress: Support your favorite brands at #MMAF2010 LA by participating in our adopt-a-brand program http://ow.ly/38lu2
4:43 pm globalresults: RT @mmapress: Jamie Foxx will speak at the #MMAF2010 LA on next generation strategies for the Entertainment industry http://ow.ly/344qB
5:16 pm MillennialMedia: RT @MobileMktgForum Mack McKelvey, @Millennialmedia, & Anita Stewart, Sesame Workshop to present at #MMAF2010 LA 11/17 http://ow.ly/2XYju
6:00 pm MobileMktgForum: We are offering a 77% discount to brands for the upcoming #MMAF2010 LA! Register today at http://ow.ly/2XYqY
6:41 pm jeffhasen: RT @MobileMktgForum: We are offering a 77% discount to brands for the upcoming #MMAF2010 LA! Register today at http://ow.ly/2XYqY
7:15 pm BeckerMMA: Veronica Sonsev of Double Dutch Studios to moderate panel “Role of Rich Media in Mobile Marketing? at #MMAF2010 LA http://ow.ly/2Z1Xx
7:30 pm mmapress: Don?t miss your opportunity to attend the #MMAF2010 LA! Register today http://ow.ly/38luo
9:00 pm MobileMktgForum: Veronica Sonsev of Double Dutch Studios to moderate panel “Role of Rich Media In Mobile Marketing? at #MMAF2010 LA http://ow.ly/2XYrn
9:30 pm mmapress: Interested in attending #MMAF2010 Los Angeles? Contact press@mmaglobal.com for media registration details.
10:10 pm MobileMktgForum: Don?t miss Jeffrey Hayzlett celebrity CMO author of “The Mirror Test” at #MMAF2010 LA http://ow.ly/34IL3
10:16 pm iPayStation: Great Book! “@MobileMktgForum: Don?t miss @JeffreyHayzlett celebrity CMO author of “The Mirror Test” at #MMAF2010 LA http://ow.ly/34IL3“
11:05 pm MobileMktgAssn: Join us for #MMAF2010 LA Nov. 17! Press email press@mmaglobal.com for registration details
11:30 pm mmapress: Join our CEO Greg Stuart, Manager of Strategic Initiatives Jonathan Stephen and many others at #MMAF2010 LA http://ow.ly/38lvi
11:48 pm jeffhasen: Mobile to open hotel room doors? Part of my Intro to What’s Possible In Mobile workshop tmrw. #MMAF2010 LA http://ow.ly/2Z1z9 You coming?
November 16, 2010
MobileMktgForum: Gene Keenan of @isobar to MC ?Track 2: Strategy and Execution: Understanding the Consumer? at #MMAF2010 LA http://ow.ly/2XYrR
12:20 am BeckerMMA: Gene Keenan of @isobar to MC ?Track 2: Strategy and Execution: Understanding the Consumer? at #MMAF2010 LA http://ow.ly/2Z1Z4
12:29 am mogreet: @Mogreet will be attending the MMA Forum: Los Angeles tomorrow, don’t miss our presentation at 11:00am #MMAF2010
12:30 am mmapress: Don?t miss Jeffrey Hayzlett celebrity CMO author of “The Mirror Test” at #MMAF2010 LA http://ow.ly/38lvC
12:44 am BruceBraun_GSM: Looking forward to attending #MMAF2010 LA. Who else is going?
12:48 am goldspotmedia: We are attending #MMAF2010 in Los Angeles! http://bit.ly/lDNcB See you there!
12:07 pm MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
2:07 pm jeffhasen: 1st mobile phone was used earlier than you think. Part of my Intro to What’s Possible In Mobile preso at 9a. #MMAF2010 LA http://ow.ly/2Z1z9
2:23 pm raghunathraog: Veronica Sonsev of Double Dutch Studios to moderate panel \”Role of Rich Media In Mobile Marketing\” at #MMAF2010 LA http://ow.ly/2XYrn
3:00 pm mogreet: @Mogreet is attending the MMA Forum in LA today- Our presentation is @11 on Ten Steps to Successful SMS & MMS Messaging Execution #MMAF2010
4:01 pm MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
4:20 pm BeckerMMA: Here about “What Dell has learned from 18 months of mobile commerce” at #MMAF2010 LA by Eve Richey of @Dell http://ow.ly/2Z21L
4:25 pm narasimhasuresh: @BruceBraun_GSM Would be great to catchup with you at #MMAF2010
4:30 pm narasimhasuresh: @jeffhasen #MMAF2010 would be glad to see you there. 2 minutes ago
4:37 pm globalresults: RT @MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
4:55 pm MobileMktgForum: Registration for #MMAF2010 LA is just about to open! We?re ready to kick off a great day here at the Beverly Hills Hilton!
5:00 pm MobileMktgForum: @BeckerMMA is giving a welcome introduction to mobile marketers! #MMAF2010 LA is officially starting!
5:05 pm MobileMktgForum: Chris Wayman of @merkleCRM will be MCing the #MMAF2010 LA
5:07 pm erikj: At Mobile Marketing Association Forum. #MMAF2010
5:09 pm alexonfire85: RT @MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
5:10 pm MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
5:20 pm erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
5:25 pm globalresults: RT @mogreet: @Mogreet is attending the MMA Forum in LA today- Our presentation is @11 on Ten Steps to Successful SMS & MMS Messaging Execution #MMAF2010
5:28 pm crystalware: Most of the great campaigns have consumers engaging with their brand on a personal device that is always with the consumer #mmaf2010
5:32 pm crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
5:34 pm erikj: @jeffhasen Mobile is immediate. 95% of SMS opened within 4 minutes. #mmaf2010
5:35 pm erikj: RT @crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
5:43 pm crystalware: Easy to add mobile component to existing marketing efforts where you are already spending dollars. #mmaf2010
5:43 pm nickjablonski: RT @erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
5:45 pm erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
5:45 pm nickjablonski: Tweeting from the MMA Mobile Forum In Los Angeles! #mmaf2010
6:00 pm MobileMktgForum: Going on now at #MMAF2010 LA, Ernie Kim of @MobileMktgAssn speaks on ?Adding Mobile to the Marketing Mix
6:04 pm travisaacson: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
6:06 pm jeffhasen: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA pre-conf. workshop on ?The Unstoppable Rise of Mobile Marketing?
6:11 pm travisaacson: RT @erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
6:12 pm erikj: Ernie Kim: “14% of mobile uses have downloaded app in last 30 days” Seems lower than I might have thought. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen Disney: 50% of consumer interactions in 2012 will be via mobile. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen Mobile is immediate. 95% of SMS opened within 4 minutes. #mmaf2010
6:17 pm jeffhasen: RT @erikj: @jeffhasen 8 billion text messages sent a day. “Talk to consumers the way they talk to each other.” #mmaf2010
6:18 pm jeffhasen: @erikj thanks for tweets on my workshop – and appreciate you coming out #mmaf2010 la
6:20 pm BeckerMMA: Check out Charles Johnson of @MSAdvertising presentation at #MMAF2010 LA on Mobile Advertising http://ow.ly/2Z23F
6:28 pm travisaacson: RT @MobileMktgRview: Alcatel study- 74% of North Americans believe mobile ads should be interest and preference based #MMAF2010
6:28 pm jeffhasen: Full house for #MMAF2010 LA workshops – most interest off mine was on local and measurement. Would’ve won that bet.
6:30 pm Location3: our mobile marketing expert @crystalware is attending #mmaf2010. watch her tweets over the next day or so for updates and insights.
6:48 pm CarlaYashiro: RT @MobileMktgForum: Jeff Hasen of @hipcricket presents the first #MMAF2010 LA workshop on ?The Unstoppable Rise of Mobile Marketing?
6:49 pm BruceBraun_GSM: RT @BeckerMMA: “What Dell has learned from 18 months of mobile commerce” at #MMAF2010 LA by Eve Richey of @Dell http://ow.ly/2Z21L
6:51 pm porter32: RT @crystalware: By 2013 more consumers will access the web on a mobile device than on a computer (Morgan Stanley) #mmaf2010
7:00 pm erikj: It’s not even noon and I’ve switched to decaf already. #youwillthankmelater #mmaf2010
7:09 pm crystalware: SMS and MMS are the way to reach the majority of mobile users.#mmaf2010
7:09 pm erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
7:11 pm crystalware: RT @erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
7:15 pm nickjablonski: @mogreet Messaging is the connective tissue between apps and mobile web. #mmaf2010
7:26 pm erikj: SMS for product info is used as a backup for sales associates on the floor who might be occupied. @mogreet #mmaf2010
7:27 pm jeffhasen: Discussion on SMS vs MMS #mmaf2010 la. What hasn’t been said is brands are reluctant to have consumers have to pay for individual MMS msgs
7:31 pm bnettv: out in LA for #mmaf2010, conducting interviews tommorow, todays agenda includes pre-conference workshops
7:31 pm crystalware: Marketers can use SMS/MMS to measure engagement from offline publications @mogreet #mmaf2010
7:33 pm bnettv: MMA Forum presents the Mobile Marketing Forum in Los Angeles on November 16th and 17th #mmaf2010 http://wibi.us/dxFJsR
7:37 pm crystalware: Seems like main theme at #mmaf2010 so far has been INTEGRATE. Heard it in all discussions thus far.
7:38 pm erikj: RT @crystalware: Seems like main theme at #mmaf2010 so far has been INTEGRATE. Heard it in all discussions thus far.
7:45 pm erikj: Hmmmmm…a little surprised at the lack of twitteraction coming out of the mobile forum so far. #mmaf2010
7:55 pm mobienthusiast: Mobile Marketing Assoc Forum kicks off today in LA http://mobilemarketingchat.com/mma-la #mobile #MMAF2010
8:00 pm MobileMktgForum: Our 1 hour #MMAF2010 LA lunch break starts now! Special thanks to host Payment One.
8:01 pm narasimhasuresh: RT @jeffhasen: Discussion on SMS vs MMS #mmaf2010 la. What hasn’t been said is brands are reluctant to have consumers have to pay for individual MMS msgs
8:01 pm mobienthusiast: RT @MobileMktgForum: Our 1 hour #MMAF2010 LA lunch break starts now! Special thanks to host Payment One.
8:08 pm mobienthusiast: RT @jeffhasen Discussion on SMS vs MMS #mmaf2010 What hasn’t been said is brands are reluctant to have consumers pay for individual MMS msgs
8:14 pm narasimhasuresh: @erikj #MMAF2010 integration is the best option for mobile marketing to scaleout and differentiate from the online world.
8:25 pm daveinsales: #MMAF2010 I see integration as a 2-way street. Integrate mobile into current efforts but mobile tactics need to integrate together @ scale.
8:36 pm daveinsales: Poll for #MMAF2010 much like handsets, there is dumb integration and there is smart integration. Which do you think you are recommending?
8:41 pm narasimhasuresh: http://blogs.barrons.com/techtraderdaily/2010/11/16/web-20-an-interview-with-rimm-co-ceo-jim-balsillie #MMAF2010 interesting view by RIM
8:49 pm erikj: Back for part 2 of the #mmaf2010 workshop. Never thought I’d ever say I’m “workshopping” in LA.
8:59 pm crystalware: Back for the second half of today’s #mmaf2010 workshop
9:05 pm MobileMktgAssn: Learn from experts in the industry at #MMAF2010 LA. We have 8 pre-conference workshops on Nov. 16 http://ow.ly/345M3
9:13 pm jeffhasen: Ridiculous comments by #whoop about SMS – guys, if you follow rules and have right provider, getting campaigns approved is easy #mmaf2010 LA
9:16 pm erikj: Seeing quite a few competitive strawmen in today’s presentations. #mmaf2010
9:34 pm nickjablonski: @jeffhasen Agreed- And no mention of the Apple App store approval process… #mmaf2010
9:37 pm erikj: @nickjablonski sounds like they generate the code and let the client manage the app store approval process/potential nightmare. #mmaf2010
9:41 pm jeffhasen: Great day #mmaf2010 until we hit the vendor 30-minute commercial. Jeez. People paid to be learn, not to hear pitches.
9:46 pm travisaacson: What could have been a great and meaningful discussion at #mmaf2010 turned into a pitch. Too bad. Huge missed opportunity.
9:49 pm crystalware: Too bad we didn’t get to hear more about analytics and measurement. First discussion after break not great. #mmaf2010
9:51 pm erikj: #whoop guys: is it reasonable to trust a marketing guy and an automated tool with the highly public face of my brand? #mmaf2010
9:53 pm janetleejohnson: RT @crystalware: Too bad we didn’t get to hear more about analytics and measurement. First discussion after break not great. #mmaf2010
9:58 pm janetleejohnson: I hope conference organizers are following their own hashtag – afternoon had a rough start – “speakers” delivering ads. whoops. #mmaf2010
10:00 pm MobileMktgForum: #MMAF2010 LA: Jon Beber of Daedalus Mobile Consulting presents on ?Mobile Commerce: Ten Steps To Successful Mobile Commerce Deployment?
10:00 pm MobileMktgForum: Thomas Labarthe of @NextGenCom to speak on ?Putting the Consumer in Control the Engagement? at #MMAF2010 LA http://ow.ly/2J36w
10:01 pm janetleejohnson: speaker maturity reflects industry maturity. #mmaf2010
10:03 pm cellit: RT @MobileMktgForum: #MMAF2010 LA: Jon Beber of Daedalus Mobile Consulting presents on ?Mobile Commerce: Ten Steps To Successful Mobile Commerce Deployment?
10:04 pm jeffhasen: Jon Beber at #mmaf2010 la – people who will capture mobile market will plan for 6-12 months out
10:05 pm Kiplyn: #MMAF2010 WHOOP is in the house..check us out at www.whoop.com
10:05 pm Tedexis: RT @jeffhasen: Jon Beber at #mmaf2010 la – people who will capture mobile market will plan for 6-12 months out
10:05 pm crystalware: When building mobile commerce strategy, think of long term solution. “Long-term strategy” has also been used quite a bit today. #mmaf2010
10:09 pm techxsw: RT @MobileMktgForum: @pandora_radio, @CNN & @Microsoft to speak at #MMAF2010 LA panel moderated by Double Dutch Studios http://ow.ly/2XYsM
10:10 pm erikj: Hope to see more discussion of the cloud and mobile today and tomorrow. Glad to see it is starting. #mmaf2010
10:13 pm jeffhasen: From my #mmaf2010 la workshop, if you said Motorola intro’d first mobile device in 1980s, sorry about that, Chief. Maxwell Smart shoe 1965.
10:19 pm narasimhasuresh: RT @janetleejohnson: speaker maturity reflects industry maturity. #mmaf2010
10:21 pm print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting.
10:21 pm janetleejohnson: hey, @jeffhasen, I took my first mobile phone call in 1973 as an “0″ operator. guy out of Kalama, WA. stunned me. #mmaf2010
10:22 pm DIGIMARCcorp: RT @print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting
10:30 pm janetleejohnson: money transfers “slippery slope” #mmaf2010 JLJ>> but bump is aligning with paypal to facilitate money transfers. slip? slope? what?
10:34 pm erikj: @janetleejohnson @jeffhasen He probably had upgraded from the shoe to the mukluk. #mmaf2010
10:34 pm travisaacson: #mmaf2010 Who can tell me more about PSMS?
10:35 pm janetleejohnson: we’ve moved from keyword system to a true SKU system. better from regulatory perspective, move away from premium SMS=maturation. #mmaf2010
10:36 pm janetleejohnson: RT @erikj: @janetleejohnson @jeffhasen He probably had upgraded from the shoe to the mukluk. #mmaf2010
10:41 pm janetleejohnson: POS systems: nearfield comms – high interest. RFID – lacks 2-way comms. RF SIMS – beta vs VHS vs. NCS – winner yet to be declared #mmaf2010
10:43 pm janetleejohnson: barcodes: either on the cusp of being great, or going away. they’re easy for consumers to use, to open digital transaction channel #mmaf2010
10:46 pm janetleejohnson: carriers are held accountable to FCC rules. adding transactions subject carriers to banking rules. untested waters. caution ahead. #mmaf2010
10:50 pm janetleejohnson: prediction: commerce will take over ecommerce. mobile will take over. #mmaf2010 >> again, reminds me of social five years ago. buckle up!
10:52 pm narasimhasuresh: @janetleejohnson #mmaf2010 I think mobile commerce is essential for some forms of mobile advertising to take off
10:53 pm janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad @digimarc is here.
11:00 pm MobileMktgForum: Javier Gonzales of aquaMobile & Jeri Owen of @DIGIMARCcorp discuss ?Ultimate Consumer Engagement? at #MMAF2010 LA
11:06 pm janetleejohnson: jeri positions digimarc’s discover platform as. the future – lots of functionality, links. shows video shot on the MAX. #ilovepdx #mmaf2010
11:08 pm janetleejohnson: identify print objects, recognizes music, reads barcodes, digital watermarks. mobile might propel digimarc. FTW. #mmaf2010
11:10 pm janetleejohnson: mobile is key to ubiquitous computing. adoption trends, web access, smartphone penetration drive ubiquity. #mmaf2010
11:12 pm janetleejohnson: QR codes require backed databases. van indicate very specific instances of content, measurement. #mmaf2010
11:14 pm janetleejohnson: image recognition or fingerprinting: no app needed. creates digital fingerprint of image, delivers payoff newest of technology. #mmaf2010
11:15 pm janetleejohnson: fingerprint example: gwen stefani perfume launch. shoot a photo of an ad, send it in, URL delivered. #mmaf2010
11:16 pm janetleejohnson: watermarks are almost invisible. must be embedded when content is created (a la Photoshop) and can be embedded in any content type #mmaf2010
11:18 pm janetleejohnson: test in Oregonian, underlines text (blue hyperlinks) and links to web. also working with audio watermarks in tv shows. #mmaf2010
11:19 pm erikj: RT @janetleejohnson: mobile is key to ubiquitous computing. adoption trends, web access, smartphone penetration drive ubiquity. #mmaf2010
11:20 pm janetleejohnson: aquaMobile – partner of digimarc for five years in Europe. with advent of smartphones, interest in “click to see” has soared. #mmaf2010
11:21 pm erikj: Is this digital watermarking the second coming of the cuecat (minus the gross privacy violations)? #mmaf2010
11:22 pm janetleejohnson: autofacit has created a completely interactive magazine using watermark tech. chose watermark over barcodes to save space. #mmaf2010
11:23 pm janetleejohnson: magazine had to educate readers first, then brought advertisers along for the ride. #mmaf2010
11:24 pm mogreet: Thanks! RT @ michelle_sklar: @mogreet mobile video marketing content is king! Using MMS – that’s pretty cool! #mmaf2010
11:24 pm mogreet: RT @nickjablonski: @mogreet Messaging is the connective tissue between apps and mobile web. #mmaf2010
11:24 pm janetleejohnson: in 2005 most interactions came from nokia + symbian systems. all other phones lacked ability, so implemented text to see as well. #mmaf2010
11:25 pm mogreet: That’s right! RT @erikj: 9 out of 10 phones are MMS enabled. @mogreet #mmaf2010
11:25 pm janetleejohnson: 50% of users at first were text. has fallen to 20% as smartphones emerged. #mmaf2010
11:28 pm janetleejohnson: the more watermarks, the more interactions throughout. autofacit readership grew by 38% since the mag is completely clickable. #mmaf2010
11:31 pm DIGIMARCcorp: RT @janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad …
11:32 pm travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:33 pm janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:33 pm DIGIMARCcorp: @janetleejohnson Glad to see you enjoyed Jeri and Javier’s presentation today! Be sure to visit us in the #mmaf2010 Mobile Experience Lab
11:33 pm DIGIMARCcorp: You’re correct! We do. RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:35 pm janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
11:37 pm DIGIMARCcorp: RT @janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
11:37 pm nickjablonski: RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
11:37 pm crystalware: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:38 pm erikj: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:44 pm travisaacson: RT @janetleejohnson: standardization, interoperability are important for adoption. needs to be ‘dirt easy’ for consumers. #mmaf2010
11:48 pm print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile.
11:51 pm DIGIMARCcorp: We like the sound of this RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile
11:51 pm janetleejohnson: RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile.
11:55 pm MobileMktgForum: Thomas Labarthe of @NextGenCom to speak on ?Ten Steps for Managing Consumer Permissions, Privacy and Preferences? at #MMAF2010 LA in 5 Min.
11:56 pm janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
11:57 pm EdgeLink: RT @DIGIMARCcorp: RT @janetleejohnson: digimarc has print app demo today. sound, more coming soon. sign up for demos, beta on website. #mmaf2010.
November 17, 2010
12:01 am DIGIMARCcorp: Love the sound of this(!) RT @janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
12:01 am MobileMktgForum: #MMAF2010 LA discussion on Top Mobile Opportunities with @synovate, MMA?s Peter Johnson & @RyanPartners http://ow.ly/2J36w
12:10 am pdxOH: Love the sound of this(!) RT @janetleejohnson: the place is abuzz about the digimarc future of mobile preso: OH: THAT was cool. #mmaf2010
12:11 am erikj: Next session on power to the people: permission, privacy and preference. Looking forward to it. #mmaf2010
12:11 am smayfieldumcom: Just saw a really cool demo by Digimarc on interactive watermaking with all mediums #MMAF2010
12:13 am DIGIMARCcorp: RT @smayfieldumcom: Just saw a really cool demo by Digimarc on interactive watermaking with all mediums #MMAF2010
12:29 am erikj: 57% of NA mobile consumers are willing to share preferences for brands #mmaf2010
12:32 am crystalware: Important to keep consumer privacy uniform across markets to keep data and insights viable. Also makes it easier for costumers. #mmaf2010
12:33 am jeffhasen: Solid lessons from Alcatel-Lucent on permission-based databases – transparency, bring value, build scale b4 monetization #mmaf2010 LA
12:34 am LordMathews: RT @DIGIMARCcorp: We like the sound of this RT @print20: #mmaf2010 superb interactive mobile technology demonstration from Digimarc and CLIC2C from aquaMobile
12:35 am LordMathews: RT @DIGIMARCcorp: You’re correct! We do. RT @travisaacson: #mmaf2010 Digimarc and aquaMobile turn print into interactive
12:37 am LordMathews: RT @DIGIMARCcorp: RT @print20: #mmaf2010 The Digimarc and CLIC2C presentation on interactive print, audio and video for mobile marketing should be interesting
12:40 am erikj: RT @jeffhasen: Solid lessons from Alcatel-Lucent on permission databases – transparency, bring value, build scale b4 monetization #mmaf2010
12:42 am erikj: RT @crystalware: keep consumer privacy uniform across mkts to keep data and insights viable. Also makes it easier for costumers. #mmaf2010
12:43 am crystalware: Great start. OK middle. Great ending. Looking forward to tomorrow. #mmaf2010
12:43 am travisaacson: RT @jeffhasen: Solid lessons from Alcatel-Lucent on permission-based databases – transparency, bring value, build scale b4 monetization #mmaf2010 LA
12:47 am LordMathews: RT @DIGIMARCcorp: RT @janetleejohnson: excited to hear Jeri Owen’s preso at #mmaf2010! PDX is a hotbed of mobile, and (like the market) is emerging. glad …
12:59 am DIGIMARCcorp: RT @MobileMktgForum: Javier Gonzales of aquaMobile & Jeri Owen of @DIGIMARCcorp discuss ?Ultimate Consumer Engagement? at #MMAF2010 LA
1:00 am MobileMktgForum: This concludes the Pre-conf. Workshops. Thanks to everyone who attended and see you at #MMAF2010 LA tomorrow!
3:56 am tomcottrill: Saw some amazing things today at #MMAF2010. Excited for tomorrow.
5:21 am janetleejohnson: RT @crystalware: Great start. OK middle. Great ending. Looking forward to tomorrow. #mmaf2010
6:31 am jliuzzo: Great networking events tonight-super pumped about the conference tomorrow. #mmaf2010
7:15 am erikj: @crystalware @jeffhasen @janetleejohnson Great posts today. I look forward to more twitteraction tomorrow. #mmaf2010

Credit: Thank you to WhatTheHashtag?! for the transcript.

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Mobile Marketing Chat Sponsors AceFest

Nov 17, ’10 12:02 AM

Acefest sponsor

Mobile Marketing Chat has become a sponsor of Acefest in order to support mobile marketing in the film industry and in New York City.

ACEFEST (American Cinematic Experience Film Festival – formerly known as the ACE Film Festival)[1] is a film festival first held in 2007 in New York City. The festival focuses purely on showcasing domestic films “in an effort to strengthen and promote pride in American independent cinema.”

The festival screens premieres of American video art, animation, short films, student films, documentaries and feature films. Band performances, interactive media showcases, games, contests and giveaways are also held.

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Mobile Marketing Forum Los Angeles Today

Nov 16, ’10 11:46 AM

Los Angeles Goes Mobile

The Mobile Marketing Association Forum in Los Angeles starts today and runs through tomorrow, and it looks like there is a great lineup. Stay tuned to Mobile Marketing Chat for more as it unfolds.

Mobile Marketing Association Forum Speakers Include:

  • Jeffrey Hayzlett, Bestselling Author, Celebrity CMO, Digital Thought Leader, & Cowboy
  • Scott Jones, CEO, ChaCha
  • Bjorn Laurin, VP & General Manager Mobile; Myspace
  • Eve Richey, Head of Mobility at Dell.com; Dell Inc.
  • Jamie Foxx, Academy Award-winning Actor and Grammy Award-winning Singer Addresses Next Generation Business Strategies for the Entertainment Industry and Business Opportunities Enabled by the Mobile Channel – Live via Skype

All events occur at the Beverly Hilton. The event runs through tomorrow.

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Mobile Searchers Want Local Results

Nov 15, ’10 10:46 AM

According to Google and Microsoft (Bing), more than half of searches originating from mobile devices are for local businesses. For Google, it’s as much as 1/3, and for Bing it’s 53%.

If you run a local business, now is the time to get serious about ensuring your website works on mobile phones, and not just iPhone.

Thank you to MobileMarketingWatch.com for the reports.

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